Journal:Journal of Behavioural Sciences, Volume 30, Issue No 1
Author(s): Sham Haidar, Omama Tanvir, Abeer Zahra, Khoula
Keyword(s): Brand consciousness, brand identity, commodity fetishism, consumerism
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Journal:Journal of Behavioural Sciences, Volume 30, Issue No 1
Author(s): Sham Haidar, Omama Tanvir, Abeer Zahra, Khoula
Keyword(s): Brand consciousness, brand identity, commodity fetishism, consumerism